Nokia Pure Design System 

Transforming Nokia's digital presence with Pure

Nokia Pure is a design system we built for Nokia to help create consistent, flexible and future proof-digital products. The system is made up of foundational elements, components, templates and guidelines, all of which facilitate in producing a fresh, clean and minimal new style for Nokia digital products inline with their updated brand look-and-feel.

Reaching out to a global community

Nokia Pure was created from the ground up, in line with Nokia's core design principles: Radically simple, Human, and Dynamic. It balances form and function, applied without distraction and with a sense of quality. Simple to use, develop, and experience, it caters to a global community, enabling rapid personalisation, multi-language automation, diversity, and inclusion. Nokia Pure's design fosters a genuine relationship between product and user, harmoniously aligning design with observable behaviour and purpose.

Crafting Nokia's unique, timeless style

Icon and illustration libraries were crafted from scratch specifically for Nokia, adhering to the brand principles. The style is intentionally clean, minimal, yet human and approachable. This bespoke system creates a unique, ownable style for Nokia. Nokia Pure can adapt to future trends while always maintaining the core brand principles that make products distinctly Nokia.

Seamless component updates across all projects

Components were designed with flexibility in mind and are easy to update across various projects when linked to the design system. When a component is updated, it automatically changes for all teams, ensuring everyone stays up to date with the latest changes and new components as needed.

Designing to be future-proof and flexible

Nokia Pure is a constantly evolving system, flexible enough to meet the needs of various teams and stay future-proof. It avoids stagnation and legacy issues, allowing the design language to adapt as needed. When new features and best practices emerge, Nokia can react and adapt, ensuring the best design system for both now and the future.

Unified design excellence across all platforms

Nokia Pure was created for multiple touch-points and platforms, not just for a single product team. This holistic approach ensures a consistent feel across all Nokia products and tools. Assets are interchangeable between mobile, web, and print, working across different devices and platforms. By providing a single source for teams, it paves the way for future development as new devices, tools, and processes emerge.

“Big congratulations to the Nokia Design Team which has, once again, been recognized for outstanding product design in two of the most prestigious international design competitions”

Federico Guillén

President of Network Infrastructure, Nokia

Let’s work together

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